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MedSpa Biz University Member Schedule

MBU 2025 Business Curriculum for Leaders & Team

Welcome to the 2025 MBU Business Curriculum. We invite all leaders and teams to participate in the following innovative and effective business programs designed to help you achieve goals the fastest way possible.

Online and on-Demand MBU Educational Modules:

  • Marketing for Success – Ideal for marketing managers and the entire team – Every first Monday of each month at 2:00 pm Eastern
  • Guest Relations Modules – Ideal for anyone in the Guest Relations Department – Every first Monday of each month at 4:00 pm Eastern
  • Brewing Brilliance – Ideal for leaders – Held every second Monday of the month at 2:00 pm Eastern
  • Peak Performers – Ideal for teams – Held every second Monday of the month at 4:00 pm Eastern

Mark your calendars, block your schedule and join us live on a monthly basis so you can elevate your success!

MBU Prosperity Two-day online events

7 Steps to 7 Figures & Beyond — Feb. 24/25

Ideal for Entrepreneurs who are already in business and who are looking to reach the first million and beyond.
Date: Feb. 24/25
Location: Online

Vision to Victory — April 28/29

Ideal for entrepreneurs who are in the planning process to open a medical spa
Date: April 28/29
Location: Online

Become Published — Jun. 28/29

Ideal for professionals who want to write a book 2-day event
Date: Jun. 28/29
Location: Daytona Beach, FL

Marketing for Success

Client Attraction & Retention
  1. January 6th – 2pm EST: Building a Client Magnet Brand
    • Define your brand’s unique identity and appeal in the market.
    • Implement messaging that resonates with ideal clients.
    • Discover ways to establish a memorable, high-impact brand image.
    • Create a brand voice that is consistent and authentic.
    • Position your medspa as the go-to destination for client needs.
  2. February 3rd – 2pm EST: Storytelling in Marketing
    • Craft compelling stories around treatments and client transformations.
    • Learn the art of storytelling that captures audience interest.
    • Connect emotionally with clients through powerful narratives.
    • Showcase your expertise in a relatable, memorable way.
    • Create a lasting impact with stories that clients want to share.
  3. March 3rd – 2pm EST: Leveraging Client Testimonials
    • Utilize client testimonials to build credibility and trust.
    • Learn the secrets of capturing and presenting effective testimonials.
    • Create before-and-after case studies that highlight expertise.
    • Discover the power of video testimonials in attracting new clients.
    • Make testimonials a core part of your marketing strategy.
  4. April 7th – 2pm EST: Targeting High-Value Clients
    • Identify your ideal clients and where to reach them.
    • Learn targeting strategies for high-value client acquisition.
    • Use audience data to refine your marketing messages.
    • Implement campaigns that speak directly to ideal client needs.
    • Attract premium clients with tailored marketing strategies.
  5. May 5th – 2pm EST: Promoting your Loyalty and VIP Programs
    • Create a referral program that clients are excited to participate in.
    • Market your loyalty programs to increase client retention.
    • Learn incentives that motivate clients to refer friends and family.
    • Market the VIP program to increase client retention.
    • Build a community that drives organic growth.
  6. June 2nd – 2pm EST: Increasing Conversion Rates
    • Identify barriers to generating leads and how to overcome them.
    • Learn landing pages and ad strategies that increase sign-ups.
    • Optimize the prospect journey to maximize leads.
    • Use A/B testing to find the best messaging and design.
    • Turn prospects into clients with proven conversion techniques.
  7. July 7th – 2pm EST: Seasonal Promotions
    • Plan timely promotions around key holidays and events.
    • Create limited time offers that drive seasonal revenue.
    • Design themed campaigns that engage clients throughout the year.
    • Learn the psychology behind effective seasonal marketing.
    • Build excitement with holiday-exclusive treatments and discounts.
  8. August 4th – 2pm EST: Happy Hour Event to Educate the Community
    • Publish a monthly topic calendar
    • Host educational events – online and in person
    •  Prepare offers for each topic
    • Inform the team of goals and expectations
    • Measure efforts
  9. September 1st – 2pm EST: Social Proof and Content Sharing
    • Encourage clients to share their experiences on social media.
    • Learn to leverage social proof as a powerful sales tool.
    • Use client content to build credibility and attract new clients.
    • Incorporate user-generated content into your marketing strategy.
    • Create a community of advocates who amplify your brand.
  10. October 6th – 2pm EST: Maximizing Holiday Revenue
    • Plan for holiday campaigns that boost end-of-year sales.
    • Learn techniques for creating holiday-themed offers and packages.
    • Create gift card promotions and bundled treatments.
    • Maximize visibility with holiday-targeted digital ads.
    • Turn holidays into high-revenue opportunities with special events.
  11. November 3rd – 2pm EST: Creating Urgency and Scarcity
    • Use scarcity and limited time offers to drive immediate action.
    • Learn phrases and techniques that inspire a “now or never” mindset.
    • Understand ethical ways to create urgency in marketing.
    • Discover tactics that boost bookings without overwhelming clients.
    • Increase conversions with expertly crafted urgency tactics.

Guest Relations Success

The Path to Excellence
  1. January 6th – 4pm EST: Guest Relations Overall Role and Expectations
    • Position description – goals
    • Lead management
    • Call management
    • Check-in
    • Check-out
    • Enrolling members
    • Gaining reviews and referrals
    • Acceptance of role, commitment & KPI measurements
  2. February 3rd – 4pm EST: MBU Training Tools
    • Modules and manuals
    • Scripts
    • Role play
    • Test
    • Implementation map and tools
    • Measurement tools
    • Timeline and graduation
  3. March 3rd – 4pm EST: Lead Management
    • Fact finding
    • Call
    • Text
    • Email
    • Connect
    • Convert
  4. April 7th – 4pm EST: Call Management
    • Call flow optimization
    • Active listening
    • Client engagement
    • Inquiry handling
    • Consultation and appointment scheduling
    • Conversion rates
  5. May 5th – 4pm EST: Check-In
    • Daily success planning – New or existing client
    • Welcoming atmosphere and refreshments
    • Tour (new client)
    • Addressing client needs – up-grade opportunities
    • Forms process – intake and consent forms
    • Photos
    • Intro to provider
  6. June 2nd – 4pm EST: Check-Out
    • Friendly process
    • Guest recipe form
    • Scheduling next visit
    • Retail sales
    • Payment accuracy
    • Review request
    • Goodbyes – until next time
  7. July 7th – 4pm EST: Member Enrollment
    • Goals and targets
    • Membership benefits
    • Enrollment conversations
    • Confident closing
    • Process enrollment payment
    • VIP gift
    • Reserving next appointment
    • Measurements
  8. August 4th – 4pm EST: Gaining Reviews and Referrals
    • Goals and targets
    • Review-gathering techniques
    • Natural referral asks
    • Reputation growth tracking
    • Q & A

Brewing Brilliance — A Fresh Start

Leadership Programs
  1. January 13th – 2pm EST: Mastering Financials
    • Determine and develop your forecasts and budget.
    • Identify financial reports to monitor growth.
    • Implement smart pricing and cost-saving strategies.
    • Monitor daily, weekly and monthly reports.
    • Q & A and next steps.
  2. February 10th – 2pm EST: Marketing for Success
    • Refresh your positioning.
    • Set new marketing goals and marketing budget.
    • Identify the marketing team.
    • Implement your marketing action plan.
    • Q & A and next steps.
  3. March 10th – 2pm EST: Lead Management and Conversions
    • Responsibility and desired outcome?
    • Lead management goals and structure.
    • Lead management process.
    • Lead management measurements.
    • Q & A and next steps.
  4. April 14th – 2pm EST: Success With Guest Consultation
    • Consultation goals
    • The S.A.C.R.E.D. system and forms needed.
    • The revenue model – high ticket sales– a recurring VIP program.
    • Measuring conversions.
    • Q & A and next steps.
  5. May 12th – 2pm EST: High-Impact Sales Strategies
    • Set ambitious sales goals that drive performance.
    • Implement effective, high-conversion sales techniques.
    • Master the P.R.I.D.E. System.
    • Forms needed to recommend and measure.
    • Q & A and next steps.
  6. June 9th – 2pm EST: Enhancing Client Lifetime Value with a Loyalty Program
    • Keep clients loyal year after year.
    • Use retention techniques to deepen loyalty.
    • Personalize client experiences with notes.
    • Build emotional loyalty through genuine connections.
    • Q & A and next steps.
  7. July 14th – 2pm EST: Increasing Client Satisfaction with a VIP Program
    • Create and implement the C.O.P.I.E. system.
    • Set VIP enrollment revenue goals.
    • Schedule team training for member enrollment success.
    • Process for retaining members.
    • Q & A and next steps.
  8. August 11th – 2pm EST: Data-Driven Sales Insights
    • Analyze metrics to uncover VPGs and growth opportunities.
    • Identify hidden sales drivers with reports.
    • Track KPIs and fine tune performance.
    • Set overall team measurement for continued growth.
    • Q & A and next steps.
  9. September 8th – 2pm EST: Coaching for Excellence
    • Coach with the I.C.A.R.E. coaching model.
    • Provide feedback that inspires growth.
    • Develop individual growth plans that maximize strengths.
    • Conduct evaluations that drive improvement.
    • Q & A and next steps.
  10. October 13th – 2pm EST: Cultivating a Peak Performance Culture
    • Build a motivating, high-energy team culture.
    • Foster accountability for a results-driven team.
    • Create a sense of ownership in every team member.
    • Strengthen trust with clear communication and recognition.
    • Q & A and next steps.
  11. November 10th – 2pm EST: Strategic B2B Relations
    • Identify valuable partners for mutual growth.
    • Establish B2B relations
    • Drive client acquisition with co-marketing.
    • Negotiate partnerships that maximize benefits.
    • Q & A and next steps.
  12. December 8th – 2pm EST: Annual Business Review and Revenue Planning
    • Reflect on successes to guide future planning.
    • Identify improvements through data insights.
    • Create a solid revenue plan for next year.
    • Recognize and celebrate success.
    • Q & A and next steps.

Peak Performers — A Fresh Start

Team Training
  1. January 13th – 4pm EST: Your True Value Contribution and Worth
    • Your goals, your purpose.
    • Your personal budget exercise.
    • Steps to maximizing your income potential.
    • Becoming a peak performer.
    • Q & A and next steps.
  2. February 10th – 4pm EST: Positioning and Marketing Yourself
    • Your positioning assessment and improvements.
    • Self-marketing goals and strategies.
    • Tools needed for positioning and marketing.
    • Measurement tools and efforts to self-market.
    •  Q & A and next steps.
  3. March 10th – 4pm EST: The Guest Experience and Conversions
    • Identifying your important role.
    • Conversion opportunities within the guest experience.
    • Successful conversion approach.
    • Expectations and VPGs – KPIs measurements.
    • Q & A and next steps.
  4. April 14th – 4pm EST: The Art of Conducting Successful Consultations
    • A consultation with purpose.
    • Best consultation practices – S.A.C.R.E.D. system.
    • Building confidence with your recommendations.
    • Fulfilling your true potential and value.
    • Q & A and next steps.
  5. May 12th – 4pm EST: Easy and Simple Recommendation Strategies
    • Conduct assessments that uncover deeper client needs and desires.
    • Master consultation techniques that naturally lead to customized programs.
    • Build the guest confidence with your recommendations.
    • Increase conversion rates by making clients feel understood and supported.
    • Q & A and next steps.
  6. June 9th – 4pm EST: Steps to Promoting Loyalty
    • The importance of client loyalty.
    • Enrolling clients into the loyalty program.
    • Continually marketing the loyalty program.
    • Measure retention rate.
    • Q & A and next steps.
  7. July 14th – 4pm EST: Easy Steps to Member Enrollment
    • The importance and the value of VIP members.
    • How and when to present the VIP program.
    • How to overcome enrollment objections.
    • Maintaining VIP members.
    • Q & A and next steps.
  8. August 11th – 4pm EST: Steps to Self-Evaluation
    • Why and how to self-evaluate.
    • Measuring productivity tools.
    • Assessing value contribution to self and the business.
    • Growth steps.
    • Q & A and next steps.
  9. September 8th – 4pm EST: Being Coachable
    • Open to coaching.
    • Personal Development Time – PDT training – MBU.
    • Being open to receiving feedback.
    • Improvement buy-in.
    • Q & A and next steps.
  10. October 13th – 4pm EST: Being Part of a Peak Performer Culture
    • Your contribution to the work culture.
    • Team characteristics needed.
    • Open communication.
    • Successful habits within the culture.
    • Q & A and next steps.
  11. November 10th – 4pm EST: B2B and Community Relations
    • Identifying influencers within the community.
    • Widening your inner circle creating new partnerships.
    • Make a positive impact with co-marketing events.
    • Improve positioning, lead generation and income.
    • Q & A and next steps.
  12. December 8th – 4pm EST: Annual Revenue and Your Personal Growth
    • Assess your annual performance and accomplishments.
    • Identify areas for improvements.
    • Create a solid plan for the upcoming year.
    • Celebrate your success!
    • Q & A and next steps.