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MedSpa Biz University 2026 Schedule

MBU 2026 Business Curriculum for Leaders & Teams

Welcome to the 2026 MBU Business Curri­culum! We’re thrilled to invite all leaders and teams to experience our newest lineup of cutting-edge, results-driven business programs — expertly designed to help you reach your goals faster and more effectively than ever before. Get ready to unlock your potential and make 2026 your most successful year yet!

Table of Contents

Online & On-Demand MBU Educational Modules

Mark your calendars, block your schedule and join us live each month to elevate your success!

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The GROWTH System & Business Model

– Every first Monday of each month at 2:00 pm Eastern
MBU On‑Demand
MBU On‑Demand
MBU On‑Demand
MBU On‑Demand
MBU On‑Demand
MBU On‑Demand

Brewing Brilliance – Ideal For Leaders

– Held every second Monday of the month at 2:00 pm Eastern
Volume 3 Series

The biggest trap for medical spa owners is getting stuck in the treatment room instead of working on the business. In this module, you’ll learn how to shift from provider to true CEO; leading with vision, purpose, and strategy. You’ll define the soul of your business (your why). Identify your ideal target market and position your brand to attract the right clients. You’ll design your concept, create a signature treatment menu, and develop a pricing model engineered for profitability.

The Result? A clear brand identity, a magnetic market position, and a business that runs by design, not by default.

MBU On‑Demand
Your numbers tell the real story of your business where you’re profitable, where you’re leaking, and where opportunity lives. In this module, you’ll gain complete financial clarity using MBU’s proven tools. You’ll learn how to create an annual budget aligned with your goals, price services strategically with the Pricing Calculator, and measure performance using the VPG (Value Per Guest) Model. You’ll also discover how to implement a performance-based compensation model that rewards result and builds team accountability.
The Result? A financially strong structure, and a scalable practice; built for consistent and predictable growth.
MBU On‑Demand

A thriving practice begins with the right team, and that starts with a proven hiring system. In this module, you’ll master the CLARITI HR System, designed to help you attract, evaluate, and hire top talent who align with your mission and culture. You’ll gain access to MBU’s HR toolkit complete with position posting templates, recruiting event guides, selection forms, offer letters, and onboarding checklists.

The result? A streamlined process that eliminates hiring guesswork and consistently brings in A-players who elevate performance, strengthen culture, and fuel growth.

MBU On‑Demand

A strong marketing department doesn’t happen by chance; it’s built through leadership and structure. In this module, you’ll learn how to effectively manage your marketing department with clear direction, defined goals, and measurable outcomes. You’ll lead with content priorities, establish themes that reflect your brand voice, and ensure consistency across platforms. You’ll also learn how to hold the team accountable, performance reviews, and KPI tracking.

The Result? A focused, productive marketing team that drives visibility that converts enquiries into appointments and then clients.

MBU On‑Demand
MBU On‑Demand
GROWTH Implementation For Leaders
MBU On‑Demand
MBU On‑Demand
MBU On‑Demand
MBU On‑Demand
MBU On‑Demand
MBU On‑Demand

Peak Performer – Ideal for teams​

– Held every second Monday of the month at 4:00 pm Eastern
Volume 3 Series
Do you know about the 7 Steps to 7 Figures & Beyond business model? It’s the blueprint leaders use to grow and scale the practice. It only works when the whole team is part of it. In this module, you’ll learn how the 7 Steps connect to your role and how following proven systems, such as COPIE, SACRED, PRIDE, and Guest Relations, creates consistency, accuracy, and growth for everyone. You’ll see how the things you do every day contribute to the bigger vision of building a thriving, successful practice.

The result? You’ll gain a clearer understanding of the business, feel more connected to its goals, and know exactly how your work helps fuel 7-figure success.

MBU On‑Demand
Numbers aren’t just for leaders, they’re for everyone on the team. In this module, you’ll learn how the practice sets financial goals, and why budgets matter. You’ll also discover how to set your own goals, use the available tools to track progress, and see how your daily actions impact revenue.
The Result? You’ll understand exactly how to contribute to the practice’s success while creating a better career path for yourself and increase your income potential along the way.
MBU On‑Demand
Every member of the team plays a part in positioning the practice for success. In this module, you’ll discover how your daily actions influence the way clients see and experience the brand. From the way you represent the practice online, to the service and care you provide in the treatment room.  Your role is directly tied to attracting new clients and keeping them engaged. You’ll learn how to connect your responsibilities to the bigger marketing picture and see the measurable difference you make.
The Result? A stronger brand, more loyal clients, and the satisfaction of knowing that you contribute to the success of the entire practice.
MBU On‑Demand
Price changes can feel uncomfortable, not just for clients, but sometimes for you as a team member too. In this module, you’ll learn how to approach these conversations with confidence, professionalism, and empathy. You’ll discover how to explain the value behind price increases, handle common objections, and reassure clients in a way that strengthens trust and loyalty. You’ll also explore the four types of revenue: new, recurring, liability, and lost and see how your role directly impacts each one.
The result? Stronger client relationships, healthier revenue streams, and a vital contribution to the practice’s long-term growth and stability for all.
MBU On‑Demand
MBU On‑Demand
GROWTH Implementation For Team Members
MBU On‑Demand
MBU On‑Demand
MBU On‑Demand
MBU On‑Demand
MBU On‑Demand
MBU On‑Demand

Marketing Mastery
– Ideal for marketing managers and the entire team

– Every first Monday of each month at 2:00 pm Eastern
Successful leaders don’t leave marketing to chance; they follow a strategy. You’ll have a marketing plan to guide you with implementing effective marketing strategies.  In this module, we’ll guide you on how to plan your efforts.  From creating newsletters and seasonal campaigns, to social media engagement, community outreach, and more.
You’ll learn how to develop powerful strategies across digital, in-person, and community-based channels. Methods that consistently generate leads, drive conversions, and position your practice as the go-to choice in your community.
MBU On‑Demand
Positioning Your Brand for Authority & Affluence

In today’s competitive market, the most successful medical practices don’t just provide treatments, they position themselves as the trusted authority. This module will help you elevate your brand’s image, so it attracts affluent, loyal clients. From optimizing AI tools to your website and strengthening your social media presence, to leveraging your reputation and expertise.

You’ll discover how to build a story that sets your practice apart. We’ll show you how to create educational content that inspires trust, proves your credibility, and establishes your practice as the obvious choice for clients who expect more.
MBU On‑Demand
Clients aren’t just looking for a medspa they’re looking for a community to belong to. In this module, you’ll learn how to build engaged communities on platforms such as Facebook, Instagram, LinkedIn, TikTok, and YouTube. We’ll guide you in creating meaningful connections, growing your followers, and most importantly, keeping them engaged with valuable content.
With the right communication and consistent engagement strategies, you’ll transform your audience into a loyal community that buys more, refers, and become ambassadors for the brand.
MBU On‑Demand
Your time is too valuable to waste on repetitive tasks, and no client should slip through the cracks because of manual follow-up. In this module, we’ll show you how to use automation to your advantage. From opt-in funnels, email campaigns and text messaging, you’ll learn how to set up “always-on” systems that nurture leads, follow up automatically, and keep clients engaged. Plus, you’ll receive messaging samples that are personal and persuasive.
The result? Higher conversions with less effort.
MBU On‑Demand
Memberships are the key to recurring revenue and long-term growth.  This module shows you how to design and launch powerful VIP Member enrollment campaigns that drive retention and profitability. You’ll learn strategies for setting clear goals, crafting scripts, and creating the marketing materials you need to succeed. We’ll walk you through team involvement, reward systems, and proven enrollment tactics so everyone is engaged and motivated.
By the end, you’ll have the tools to launch campaigns that will enroll new members and create excitement.
MBU On‑Demand

MBU Prosperity Two-day online events

7-Steps to 7-Figures & Beyond

Ideal for Entrepreneurs who are already in business and who are looking to reach the first million and beyond.

Reserve

Vision to Victory

Ideal for entrepreneurs who are in the planning process to open a medical spa.
RESERVE

Become Published

Oct 24 & 25th

Ideal for professionals who want to write a book 2-day event.

RESERVE