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Seven Steps to Seven Figures & Beyond

Your Blueprint For Success

Discover the secrets of transforming your medical spa business into a million-dollar enterprise. This immersive experience is designed to equip you with the strategic insights and practical techniques needed to propel to your first million and beyond.

Day One

Setting The Foundation

Step 1
Your Positioning,
Your Facility & Your Team
  • Crafting Your Unique Positioning: Learn how to define your brand identity and differentiate your medical spa from competitors. Discover the power of a compelling brand narrative.
  • Optimizing Your Facility: Understand space utilization, ambiance, and creating an atmosphere conducive to relaxation and rejuvenation. Explore interior design tips for enhancing the guest experience.
  • Building and Training Your Dream Team: Master the art of hiring, training, and retaining top talent. Develop leadership skills to inspire and empower your team, fostering a positive work environment.
Step 2
Marketing for Success
  • Strategic Marketing Plans: Dive into advanced marketing strategies tailored for the medical spa industry. Learn about online and offline marketing channels, social media tactics, and content marketing to attract new consumers to your medspa.
  • Branding and Consistency: Develop a consistent brand message across all platforms. Understand the importance of branding in building trust and loyalty among clients.
Step 3
Lead Management
  • Effective Lead Generation: Explore lead generation techniques that attract affluent prospects. Understand the value of nurturing leads through strategic communication and follow-up.
  • CRM Systems: Implement Client Relationship Management (CRM) systems to track leads, conversions, and client interactions. Utilize data analytics to refine your marketing approach.
  • Steps To Converting Leads Into Consultations: Arm your team with proper tools and techniques to become great at lead conversions, from caller to visitor.
Business transformation
“Working with Dori and her team has made a huge difference in our business.  We love being members and enjoy going to their live events, and love Medspa Biz University.  We are always encouraged and guided to continuous improvement.  Their program is by far the best of anyone else.  We recommend them to anyone who is starting or who is already in business but need to improve”.

— Dr. Lazzaro

Lynda & Briana

Aestique Medspa, USA

Aestique Plastic Surgery was an extremely successful surgical center, but Aestique Medspa was not so much. Dr Lazzaro was tired of his plastic surgery center supporting the medspa that was not self-supportive and not profitable.
Lynda, Dr. Lazzaro’s wife, was feeling the frustration managing the medspa. She went online searching for business solutions to help them turn the ship around. She came across Dori explaining The VPG compensation, a performance-based compensation model and she liked was she was hearing. Lynda set up a Success Planning Session and they became members so they can help her medical spa succeed.

The transformation began with a financial assessment to discover the financial ratios and quickly we realized their prices were too low, the team was being compensated a flat rate with no targets and no expectations.  They were in need of a transformation. We began by creating a financial forecast, a new menu and pricing and implemented a new compensation model. With these structures, systems, strategies and solutions in-mind we were able to launch the new vision!

Aestique medical spa is now self-supportive as a standalone business.

  • Have a great team who is focused on the guest experience and targets
  • Have over 500 members with their recurring membership model
  • They expanded – now have 3 locations
  • Growing exponentially
  • Dr. Lazzaro is building and opening a new state-of-the-art surgical center because he no longer has to support the medical spas
  • They have a super successful business and are more profitable than ever
Want to reach this level of success? Sign up for a Success Planning Session.
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Day Two

Achieving Excellence
& Maximizing Profits

Step 4
Consultation Process
& High-Ticket Sales​
  • Mastering The Guest Consultation: Learn the art of conducting client consultations, understanding client needs, and recommending tailored treatments. Develop communication skills for building trust and rapport.
  • High-Ticket Sales Strategies: Implement high-ticket sales techniques to promote premium services and packages. Understand the psychology of luxury sales and how to convey value effectively.
Step 5
Delivering A Great Experience​
  • Guest Experience Excellence: Focus on delivering exceptional guest experiences from the moment they check-in to check-out. Understand the impact of retention and positive reviews.
  • Quality Assurance: Develop protocols for treatment consistency and quality assurance. Implement feedback loops for continuous improvement.
Step 6
Enrolling the Guest into a VIP Program
  • VIP Program Development: Design an exclusive VIP program to enhance client loyalty and provide recurring revenue. Understand the psychology of VIP and how to manage it successfully.
  • Launching And Promoting Your VIP Program: Learn how to launch and promote enrollment with your medical spa.
Step 7
Elevated Lifetime Value
  • Client Retention Strategies: Implement effective client retention strategies to ensure long-term loyalty and repeat business. Explore loyalty programs, referral incentives, and personalized communication techniques.
  • Maximizing Client Lifetime Value: Understand the concept of client lifetime value and explore techniques to maximize revenue from each client over their lifetime. Develop strategies for upgrading, cross-marketing services, gaining referrals and reviews.
By the end of “Seven Steps to Seven Figures,” you will possess the most effective business model to optimize every aspect of your medical spa business. From attracting high-value clients and delivering outstanding experiences to maximizing your client’s lifetime value, this seminar equips you with the systems and strategies to elevate your revenue to the coveted seven-figure mark. Join us and embark on the journey to financial prosperity with your medical aesthetics business.
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