MedSpa Biz University Member Schedule

• Define your brand’s unique identity and appeal in the market.
• Implement messaging that resonates with ideal clients.
• Discover ways to establish a memorable, high-impact brand image.
• Create a brand voice that is consistent and authentic.
• Position your medspa as the go-to destination for client needs.

• Craft compelling stories around treatments and client transformations.
• Learn the art of storytelling that captures audience interest.
• Connect emotionally with clients through powerful narratives.
• Showcase your expertise in a relatable, memorable way.
• Create a lasting impact with stories that clients want to share.

• Utilize client testimonials to build credibility and trust.
• Learn the secrets of capturing and presenting effective testimonials.
• Create before-and-after case studies that highlight expertise.
• Discover the power of video testimonials in attracting new clients.
• Make testimonials a core part of your marketing strategy.

• Identify your ideal clients and where to reach them.
• Learn targeting strategies for high-value client acquisition.
• Use audience data to refine your marketing messages.
• Implement campaigns that speak directly to ideal client needs.
• Attract premium clients with tailored marketing strategies.

• Create a referral program that clients are excited to participate in.
• Market your loyalty programs to increase client retention.
• Learn incentives that motivate clients to refer friends and family.
• Market the VIP program to increase client retention.
• Build a community that drives organic growth.

• Identify barriers to generating leads and how to overcome them.
• Learn landing pages and ad strategies that increase sign-ups.
• Optimize the prospect journey to maximize leads.
• Use A/B testing to find the best messaging and design.
• Turn prospects into clients with proven conversion techniques.

• Plan timely promotions around key holidays and events.
• Create limited time offers that drive seasonal revenue.
• Design themed campaigns that engage clients throughout the year.
• Learn the psychology behind effective seasonal marketing.
• Build excitement with holiday-exclusive treatments and discounts.

• What & Why: Host Happy Hour Social Events
• 7 Steps To Planning & Hosting your Happy Hour Social
• Implementing and Measuring Success

A Repeatable System for Launching New Devices & Treatments Successfully

• SPARK is your device or treatment-launch system.
• You’ll learn how to price for profit, promote with purpose, & convert with confidence.
• Your clients informed and cared for, your team knows exactly what to say and do.
• Your device will run at capacity delivering results & generating healthy profits.

• Plan for holiday campaigns that boost end-of-year sales.
• Learn techniques for creating holiday-themed offers and packages.
• Create gift card promotions and bundled treatments.
• Maximize visibility with holiday-targeted digital ads.
• Turn holidays into high-revenue opportunities with special events.

• Use scarcity and limited time offers to drive immediate action.
• Learn phrases and techniques that inspire a “now or never” mindset.
• Understand ethical ways to create urgency in marketing.
• Discover tactics that boost bookings without overwhelming clients.
• Increase conversions with expertly crafted urgency tactics.