Brewing Brilliance – Managing Your Marketing Department

Brewing Brilliance – Leadership Track – Held every second Monday of the month at 2 pm eastern.

A strong marketing department doesn’t happen by chance; it’s built through leadership and structure. In this module, you’ll learn how to effectively manage your marketing department with clear direction, defined goals, and measurable outcomes. You’ll lead with content priorities, establish themes that reflect your brand voice, and ensure consistency across platforms. You’ll also learn how to hold the team accountable, performance reviews, and KPI tracking.