That’s the focus of this year’s theme: A Year of Expansion! Expanding your services, your systems, your team performance, your revenue and your impact.
Then reserve your complimentary Business Advisor Review to get a personalized expansion plan.
MBU offers business education for leaders, providers, guest relations and marketing teams.
If you’re ready for stronger leadership, a higher-performing team, better marketing & predictable monthly growth, your expansion starts now.
For 2026, MBU is providing a lineup of modules that are designed around the Expansion of Your business. Our live webinars take place on the first and second Monday of each month (see schedule). Each webinar is later available on-demand as an additional members-only convenience.
The biggest trap for medical spa owners is getting stuck in the treatment room instead of working on the business. In this module, you’ll learn how to shift from provider to true CEO; leading with vision, purpose, and strategy. You’ll define the soul of your business (your why). Identify your ideal target market and position your brand to attract the right clients. You’ll design your concept, create a signature treatment menu, and develop a pricing model engineered for profitability.
The result? A clear brand identity, a magnetic market position, and a business that runs by design, not by default.
Your numbers tell the real story of your business where you’re profitable, where you’re leaking, and where opportunity lives. In this module, you’ll gain complete financial clarity using MBU’s proven tools. You’ll learn how to create an annual budget aligned with your goals, price services strategically with the Pricing Calculator, and measure performance using the VPG (Value Per Guest) Model. You’ll also discover how to implement a performance-based compensation model that rewards result and builds team accountability.
The result? A financially strong structure, and a scalable practice; built for consistent and predictable growth.
The result? A focused, productive marketing team that drives visibility that converts enquiries into appointments & then clients.
A thriving practice begins with the right team, and that starts with a proven hiring system. In this module, you’ll master the CLARITI HR System, designed to help you attract, evaluate, and hire top talent who align with your mission and culture. You’ll gain access to MBU’s HR toolkit complete with position posting templates, recruiting event guides, selection forms, offer letters, and onboarding checklists.
The result? A streamlined process that eliminates hiring guesswork and consistently brings in A-players who elevate performance, strengthen culture, and fuel growth.
Your Guest Relations team is the heartbeat of your practice – the first and last impression every client experiences. In this module, you’ll learn how to transform your Guest Relations into a high-performing Guest Relations Department that drives revenue and retention. They’ll master the 4 Cs: Conversion, call management to capture every opportunity, and seamless check-in and checkout systems that elevate the client experience.
The result? A team that delivers five-star experiences, builds loyalty, and turns every interaction into an opportunity for growth.
The GTKY Consultation is one of your most valuable opportunities to build trust and drive revenue. In this module, your team will learn how to turn each consultation into a powerful enrollment experience using the proven SACRED System. You’ll train your Treatment and Product Specialists to confidently recommend high-value programs, retail products, and memberships that align with each client’s goals. You’ll also set measurable conversion goals to track progress and accountability.
The result? Happy clients, increased sales, higher member enrollment, growth, and long-term client loyalty.
Client loyalty is not accidental it’s built through consistency, training, and leadership. In this module, you’ll learn how to evaluate your guest journey, identify service gaps, and create touchpoint systems that deliver memorable “wow” experiences every time. You’ll guide your team through communication standards, client engagement techniques, and service protocols that elevate satisfaction.
The result? A culture of excellence where retention thrives, relationships deepen, and clients become enthusiastic advocates for your brand.
Sustainable success is built on recurring revenue. In this module, you’ll master MBU’s COPIE System, designed to help you create and manage profitable VIP member programs that keep clients engaged year-round. You’ll learn how to structure membership tiers, price them for profit, and train your team to present and enroll them with confidence. You’ll also discover how to track results and maintain consistent follow-up.
The result? Reliable recurring income, stronger retention, and a predictable growth model that promotes business growth.
Reactivating inactive clients is one of the fastest ways to grow revenue. In this module, you’ll learn how to design and implement reactivation systems that combine automation with personal connection. You’ll discover campaigns using smart reminders, customized offers, and follow-up scripts that motivate clients to return. You’ll also establish tracking methods to measure results and coach your team on consistent execution.
The Result? A proactive reactivation strategy that recovers lost revenue, strengthens client relationships, and keeps your database alive and profitable
Every team member should know exactly how they contribute to the success of the practice. In this module, you’ll clarify responsibilities, establish measurable goals, and connect each role directly to revenue and performance. You’ll learn how to evaluate contribution using KPIs, create transparent recognition systems, and build a culture where everyone takes ownership of results.
The Result? A motivated, empowered team that performs with purpose and drives measurable success across all departments.
Successful leaders don’t just work hard, they plan smart. In this module, you’ll learn how to conduct a comprehensive business assessment to evaluate your year’s performance across leadership, marketing, sales, finance, and team. You’ll identify strengths, uncover opportunities, and create an actionable plan for continuous improvement. Using MBU’s assessment tools and planning templates, you’ll finish each year with clarity and begin the next with confidence.
The Result? A cycle of growth, reflection, and progress that keeps your business evolving and thriving.
Do you know about the 7 Steps to 7 Figures & Beyond business model? It’s the blueprint leaders use to grow and scale the practice. It only works when the whole team is part of it. In this module, you’ll learn how the 7 Steps connect to your role and how following proven systems, such as COPIE, SACRED, PRIDE, and Guest Relations, creates consistency, accuracy, and growth for everyone. You’ll see how the things you do every day contribute to the bigger vision of building a thriving, successful practice.
The Result? You’ll gain a clearer understanding of the business, feel more connected to its goals, and know exactly how your work helps fuel 7-figure success.
Numbers aren’t just for leaders, they’re for everyone on the team. In this module, you’ll learn how the practice sets financial goals, and why budgets matter. You’ll also discover how to set your own goals, use the available tools to track progress, and see how your daily actions impact revenue.
The Result? You’ll understand exactly how to contribute to the practice’s success while creating a better career path for yourself and increase your income potential along the way.
Every member of the team plays a part in positioning the practice for success. In this module, you’ll discover how your daily actions influence the way clients see and experience the brand. From the way you represent the practice online, to the service and care you provide in the treatment room. Your role is directly tied to attracting new clients and keeping them engaged. You’ll learn how to connect your responsibilities to the bigger marketing picture and see the measurable difference you make.
The Result? A stronger brand, more loyal clients, and the satisfaction of knowing that you contribute to the success of the entire practice..
Price changes can feel uncomfortable, not just for clients, but sometimes for you as a team member too. In this module, you’ll learn how to approach these conversations with confidence, professionalism, and empathy. You’ll discover how to explain the value behind price increases, handle common objections, and reassure clients in a way that strengthens trust and loyalty. You’ll also explore the four types of revenue: new, recurring, liability, and lost and see how your role directly impacts each one.
The Result? Stronger client relationships, healthier revenue streams, and a vital contribution to the practice’s long-term growth and stability for all.
Marketing is a team effort, and your role is bigger than you think. In this module, you’ll learn how to feature your expertise through simple, effective content that helps grow the practice. We’ll cover the types of videos you can make, such as treatment tips, FAQs, before-and-after highlights, or behind-the-scenes clips. Also, you’ll know how to structure videos for maximum impact. You’ll also discover tools you need to get started, like using simple editing apps to easily create effective content.
The Result? You are more confident with producing authentic content, featuring your expertise in the community, and attracting affluent clients to you.
The consultation is where trust becomes transformation. In this module, you’ll learn how to master the consultation process with systems and tools that work for both new and returning clients. By applying the proven SACRED System, you’ll gain confidence in designing transformative programs, supporting specialists, and guiding clients toward the best solutions.
The Result? Higher conversion rates, clients achieving their goals, and a practice that thrives because of your role in the process.
Clients don’t just remember the treatment; they remember how you made them feel. In this module, you’ll discover how to deliver unforgettable experiences through intentional touchpoints that build loyalty and retention. You’ll learn how to spot opportunities to “wow” guests, strengthen relationships, and turn every interaction into something memorable.
The Result? Happier clients who return more often, refer others, and see you as a key part of their ongoing care.
Your impact goes far beyond the treatment room; every interaction you have determines whether a client stays loyal or drifts away. In this module, you’ll learn how to create “wow” moments that make clients feel valued and eager to return. You’ll also gain practical strategies to reactivate inactive clients through personal follow-ups, smart reminders, personalized offers, and AI-driven reactivation campaigns. By combining your personal touch with technology, you’ll elevate each touchpoint, reduce missed visits, and keep clients engaged with memberships and gift cards.
The Result? Higher retention, reactivate inactive clients, and stronger long-term relationships that fuel the success of the entire practice.
Every role in the practice matters and so does yours. In this module, you’ll learn exactly how your position contributes to the success of the team and the growth of the business. You’ll see how your daily actions connect directly to revenue and client satisfaction, and how working within proven systems ensures consistency and results. You’ll also learn how your performance is measured, how rewards are earned, and how your contributions strengthen the entire team.
The Result? You’ll feel confident in the value you bring, motivated to perform at your best, and positioned to grow your career – while helping the practice thrive.
Strong communication is the foundation of every high-performing team. When you connect with clarity, you build trust, strengthen collaboration, and drive results. In this module, you’ll learn how to identify your own communication style, recognize the styles of your teammates, and adapt your approach to improve interactions with both clients and colleagues. You’ll discover strategies to increase clarity, prevent misunderstandings, and use the right tools and channels to keep conversations flowing smoothly.
The Result? Improved confidence, stronger relationships, and greater influence as your expertise is embraced and acted upon
True success comes from reflection as much as vision. Before you plan where you’re going, it’s vital to look at where you’ve been. In this module, you’ll learn how to evaluate your performance, conduct a SWOT analysis to identify strengths and areas for improvement, and set meaningful goals for the next 12 months. You’ll also create personal growth goals that align with your career path.
The Result? Greater clarity, renewed confidence, and a focused plan to step into success with purpose and direction.
Successful leaders don’t leave marketing to chance; they follow a strategy. You’ll have a marketing plan to guide you with implementing effective marketing strategies. In this module, we’ll guide you on how to plan your efforts. From creating newsletters and seasonal campaigns, to social media engagement, community outreach, and more. You’ll learn how to develop powerful strategies across digital, in-person, and community-based channels. Methods that consistently generate leads, drive conversions, and position your practice as the go-to choice in your community.
In today’s competitive market, the most successful medical practices don’t just provide treatments, they position themselves as the trusted authority. This module will help you elevate your brand’s image, so it attracts affluent, loyal clients. From optimizing AI tools to your website and strengthening your social media presence, to leveraging your reputation and expertise. You’ll discover how to build a story that sets your practice apart. We’ll show you how to create educational content that inspires trust, proves your credibility, and establishes your practice as the obvious choice for clients who expect more.
Clients aren’t just looking for a medspa they’re looking for a community to belong to. In this module, you’ll learn how to build engaged communities on platforms such as Facebook, Instagram, LinkedIn, TikTok, and YouTube. We’ll guide you in creating meaningful connections, growing your followers, and most importantly, keeping them engaged with valuable content. With the right communication and consistent engagement strategies, you’ll transform your audience into a loyal community that buys more, refers, and become ambassadors for the brand.
Your time is too valuable to waste on repetitive tasks, and no client should slip through the cracks because of manual follow-up. In this module, we’ll show you how to use automation to your advantage. From opt-in funnels, email campaigns and text messaging, you’ll learn how to set up “always-on” systems that nurture leads, follow up automatically, and keep clients engaged. Plus, you’ll receive messaging samples that are personal and persuasive. The Result? Higher conversions with less effort.
Video is the ultimate trust-building tool in aesthetics, and wellness. This module teaches you why video marketing works, and the type of videos you should be creating and how to select the team to be in front of the camera. Whether it’s educational content, expert demonstrations, or client testimonials, we’ll help you develop a video strategy that boosts visibility and credibility. Done right, the videos will make clients feel like they already know & trust the providers – long before they walk through your door.
Memberships are the key to recurring revenue and long-term growth. This module shows you how to design and launch powerful VIP Member enrollment campaigns that drive retention and profitability. You’ll learn strategies for setting clear goals, crafting scripts, and creating the marketing materials you need to succeed. We’ll walk you through team involvement, reward systems, and proven enrollment tactics so everyone is engaged and motivated. By the end, you’ll have the tools to launch campaigns that will enroll new members and create excitement.
Events are one of the fastest ways to generate buzz, build trust, and drive revenue. In this module, you’ll discover why events are effective and which types are an absolute must for practice growth. From educational, to VIP nights to seasonal launches, or a social happy hour, you’ll learn how to structure the event, create irresistible offers, promote your events with confidence, and train your team for success. Whether your goal is lead generation or immediate sales, you’ll walk away with the skills to create events that clients look forward to year after year.
The holiday season is the biggest opportunity of the year, and this module shows you how to capture it. You’ll learn to plan and execute campaigns with clear themes, festive experiences, and irresistible offers that position your practice as the go-to destination. From decorating committees and seasonal touchpoints to powerful ads, emails, and promotions, you’ll master how to create holiday magic that drives measurable results. You’ll also maximize the busiest shopping weekend of the year: Black Friday, Small Business Saturday, and Cyber Monday, with strategies to set sales goals, craft winning promotions, and train the team for flawless execution.
The Result? Record-breaking holiday revenue, stronger client engagement, and a proven playbook you can repeat year after year.
Paid advertising doesn’t have to be overwhelming it just has to be strategic. In this module, you’ll learn how to manage Meta ads and other digital campaigns that actually deliver ROI. We’ll show you how to structure high-converting landing pages, run “register to win” contests, and use ads to build community engagement. By the end, you’ll understand exactly how to run campaigns that bring in leads that convert into long-term clients.
Your reputation isn’t built by accident; it’s built by design, and smart marketing accelerates the process. In this module, you’ll learn how to turn the Guest Relations team and providers into reputation-builders and referral generators. We’ll walk you through proven strategies such using QR codes at checkout, inviting clients to sign your guest book, capturing powerful video reviews, and launching referral campaigns that make sharing effortless and rewarding. You’ll also receive ready-to-use scripts and materials to make reviews and referrals second nature for your team. With the right system in place, every happy client becomes a marketer for your practice. This module expands your reach, strengthens your credibility, fills your schedule and helps you achieve your marketing goals.
