Welcome to YOUR Path to 7-Figure Success
Step into a space designed to elevate you, your team, and the future of your medical spa. This is your roadmap to mastering the pillars that drive true growth: visionary leadership, high-performing teams, and marketing that effectively converts. As you explore the sampling of modules below, you’ll gain insight into the strategies, systems, and skill sets that empower thriving 7-figure practices. Your next level starts here. Let’s begin the journey together.
YOU DIDN’T OPEN YOUR MEDSPA TO LIVE IN CONSTANT CHAOS
But with clients, marketing, staff, and daily operations pulling you in every direction, growth feels out of reach. Every day becomes guesswork, burnout is rising, and trial-and-error is replacing the steady, strategic growth you really want.
Did you know…
You can skip years of trial and error by tapping into proven medspa frameworks.
Expert-led modules help prevent costly mistakes in operations, marketing, and compliance?
STOP WORKING ON YOUR BUSINESS & START WORKING IN IT
We’ve built a proven model that aligns your leadership, team, and marketing into one clear, consistent, and controllable system. With our step-by-step curriculum, you’ll shift from overworked provider to confident CEO; running a vision-driven practice by design, not by default.
On-demand training lets you implement improvements in the here and now.
Teams perform better when trained consistently, using the same systems and language.
The Program That Puts Your Practice on the Path to 7-Figure Success
At MBU, you gain access to the three pillars that drive every thriving medical spa: Leadership, Team Performance, and Marketing Mastery.
When you elevate how you lead, empower how your team performs, and strengthen how your practice attracts and converts clients…
7-figure growth stops being a dream and becomes an achievable, repeatable strategy.
If you’re ready for a clear roadmap, a confident team, and predictable monthly revenue expansion, your journey to a million-dollar practice begins right here.
The biggest trap for medical spa owners is getting stuck in the treatment room instead of working on the business. In this module, you’ll learn how to shift from provider to true CEO; leading with vision, purpose, and strategy. You’ll define the soul of your business (your why). Identify your ideal target market and position your brand to attract the right clients. You’ll design your concept, create a signature treatment menu, and develop a pricing model engineered for profitability.
The result? A clear brand identity, a magnetic market position, and a business that runs by design, not by default.
Your numbers tell the real story of your business where you’re profitable, where you’re leaking, and where opportunity lives. In this module, you’ll gain complete financial clarity using MBU’s proven tools. You’ll learn how to create an annual budget aligned with your goals, price services strategically with the Pricing Calculator, and measure performance using the VPG (Value Per Guest) Model. You’ll also discover how to implement a performance-based compensation model that rewards result and builds team accountability.
The result? A financially strong structure, and a scalable practice; built for consistent and predictable growth.
A strong marketing department doesn’t happen by chance; it’s built through leadership and structure. In this module, you’ll learn how to effectively manage your marketing department with clear direction, defined goals, and measurable outcomes. You’ll lead with content priorities, establish themes that reflect your brand voice, and ensure consistency across platforms. You’ll also learn how to hold the team accountable, performance reviews, and KPI tracking.
The result? A focused, productive marketing team that drives visibility that converts enquiries into appointments and then clients.
A thriving practice begins with the right team, and that starts with a proven hiring system. In this module, you’ll master the CLARITI HR System, designed to help you attract, evaluate, and hire top talent who align with your mission and culture. You’ll gain access to MBU’s HR toolkit complete with position posting templates, recruiting event guides, selection forms, offer letters, and onboarding checklists.
The result? A streamlined process that eliminates hiring guesswork and consistently brings in A-players who elevate performance, strengthen culture, and fuel growth.
Do you know about the 7 Steps to 7 Figures & Beyond business model? It’s the blueprint leaders use to grow and scale the practice. It only works when the whole team is part of it. In this module, you’ll learn how the 7 Steps connect to your role and how following proven systems, such as COPIE, SACRED, PRIDE, and Guest Relations, creates consistency, accuracy, and growth for everyone. You’ll see how the things you do every day contribute to the bigger vision of building a thriving, successful practice.
The Result? You’ll gain a clearer understanding of the business, feel more connected to its goals, and know exactly how your work helps fuel 7-figure success.
Numbers aren’t just for leaders, they’re for everyone on the team. In this module, you’ll learn how the practice sets financial goals, and why budgets matter. You’ll also discover how to set your own goals, use the available tools to track progress, and see how your daily actions impact revenue.
The Result? You’ll understand exactly how to contribute to the practice’s success while creating a better career path for yourself and increase your income potential along the way.
Every member of the team plays a part in positioning the practice for success. In this module, you’ll discover how your daily actions influence the way clients see and experience the brand. From the way you represent the practice online, to the service and care you provide in the treatment room. Your role is directly tied to attracting new clients and keeping them engaged. You’ll learn how to connect your responsibilities to the bigger marketing picture and see the measurable difference you make.
The Result? A stronger brand, more loyal clients, and the satisfaction of knowing that you contribute to the success of the entire practice..
Price changes can feel uncomfortable, not just for clients, but sometimes for you as a team member too. In this module, you’ll learn how to approach these conversations with confidence, professionalism, and empathy. You’ll discover how to explain the value behind price increases, handle common objections, and reassure clients in a way that strengthens trust and loyalty. You’ll also explore the four types of revenue: new, recurring, liability, and lost and see how your role directly impacts each one.
The Result? Stronger client relationships, healthier revenue streams, and a vital contribution to the practice’s long-term growth and stability for all.
Successful leaders don’t leave marketing to chance; they follow a strategy. You’ll have a marketing plan to guide you with implementing effective marketing strategies. In this module, we’ll guide you on how to plan your efforts. From creating newsletters and seasonal campaigns, to social media engagement, community outreach, and more. You’ll learn how to develop powerful strategies across digital, in-person, and community-based channels. Methods that consistently generate leads, drive conversions, and position your practice as the go-to choice in your community.
In today’s competitive market, the most successful medical practices don’t just provide treatments, they position themselves as the trusted authority. This module will help you elevate your brand’s image, so it attracts affluent, loyal clients. From optimizing AI tools to your website and strengthening your social media presence, to leveraging your reputation and expertise. You’ll discover how to build a story that sets your practice apart. We’ll show you how to create educational content that inspires trust, proves your credibility, and establishes your practice as the obvious choice for clients who expect more.
Clients aren’t just looking for a medspa they’re looking for a community to belong to. In this module, you’ll learn how to build engaged communities on platforms such as Facebook, Instagram, LinkedIn, TikTok, and YouTube. We’ll guide you in creating meaningful connections, growing your followers, and most importantly, keeping them engaged with valuable content. With the right communication and consistent engagement strategies, you’ll transform your audience into a loyal community that buys more, refers, and become ambassadors for the brand.
Your time is too valuable to waste on repetitive tasks, and no client should slip through the cracks because of manual follow-up. In this module, we’ll show you how to use automation to your advantage. From opt-in funnels, email campaigns and text messaging, you’ll learn how to set up “always-on” systems that nurture leads, follow up automatically, and keep clients engaged. Plus, you’ll receive messaging samples that are personal and persuasive. The Result? Higher conversions with less effort.
I feel that these courses are the primary reason that I have been on the market for as long as I have been. And I learned how to get to the top 3% of medspa businesses in the USA because of MBU!
Maciek Lyko, BS, LMT, RYT | Spa Mariana | MI
Extremely grateful for MBU. The wheels are turning and our team is empowered and inspired. We’ve had measurable growth using the guidance provided here.
Marisol Rivera | Beautique Medical Spa, TX
Facebar increased their revenue by $1 million year-over-year, And expanded to a new location following the MedSpa Biz University roadmap.
Arlette Cross & Faraci Pamela | The Facebar, MD
My wife Mirjam and I decided to expand our medical practice to include a medical spa, and quickly, realized though we have a very successful medical practice, running a medical spa was totally different.
MBU’s course curriculum guided us through the entire process. My wife and I are extremely happy, and we continue to apply and improve our business every day and now, we are opening our second location.
Dr. Rudolph Moise
Comprehensive Medical Aesthetics | FL
Lynda Lazzaro
Founder of Aestique Medspa
Aestique Plastic surgery is an extremely successful surgical center and Aestique medspa was not so much. Dr Lazzaro was tried of his plastic surgery center supporting the medspa. The medical spa was not self-supportive and not profitable.
The transformation began with a financial assessment to discover the financial rations and quickly we realized their prices were too low, the team was being compensated a flat rate, no targets, no expectations they had a team who was highly paid but was not providing value to the business. They were in need of a transformation. We began by creating a new financial forecast, a new menu and new pricing, we implemented a new compensation model, structure, systems, did on-site training, and launched the new vision!
The transformation began with a financial assessment to discover the financial rations and quickly we realized their prices were too low, the team was being compensated a flat rate, no targets, no expectations they had a team who was highly paid but was not providing value to the business. They were in need of a transformation. We began by creating a new financial forecast, a new menu and new pricing, we implemented a new compensation model, structure, systems, did on-site training, and launched the new vision!
Aestique medical spa is now self-supportive as a standalone business.
“Working with Dori and her team has made a huge difference in our business. We love being members and enjoy going to their live events, and love Medspa Biz University. We are always encouraged and guided to continuous improvement. Their program is by far the best of anyone else. We recommend them to anyone who is starting or who is already in business but need to improve.” — Lynda
Denise Dubois
Founder of Complexions
Denise opened Complexions over 30 years ago, though she was generating revenue, she was not very profitable. I was speaking at a conference when we first met. Denise was in “overwhelm” mode. She was working super hard, had over 100 employees and she was being pulled in a thousand direction. Her business lacked structure, systems and effective strategies to have it run on auto-pilot.
We began with a financial assessment, and we realized immediately that her compensation was way too high and was eating up all the profits. We did the Fresh Start program. The program included a new compensation role-out and new team structure. We implemented department leads to help Denise with the daily management, we did team training on how to increase the revenue per guest and set bonuses accordingly to motivate the team and pay on performance. They went through the MedSpa Biz University and a major implementation of the business model we teach.
After over 30 years in business, Denise’s locations in Albany and Saratoga and are more profitable than ever.
“Belonging to MBU and going through the re-organization process and the Fresh Start was the best thing I ever did. I highly recommend to all business owners to avoid costly mistakes by enlisting in their services. I am still a member to this day and I am always learning new things and still improving!” — Denise
You’ve seen what’s possible — now put yourself in the driver’s seat. Every thriving 7-figure practice starts with one decisive step: committing to the systems, structure, and training that turn potential into predictable growth.
If you’re ready to elevate your leadership, align your team, and build a marketing engine that drives consistent revenue…
